A guide on how to sell high price products through internet marketing by explaining conversion rates.
In the world of internet marketing, conversion rates are everything. If you sell a twenty dollar product and convert fifty percent of your page views into sales, you have effectively made a decent amount of money. However, if you sell a two thousand dollar product, suddenly you only have to have a one percent conversion rate to make more than you did selling smaller products!
Why is this relevant?
Well, for starters, selling less products means less work. If you can match the conversion rates, you could potentially sell one or two products and make the same profit as if you had sold hundreds at much lower rates. This saves time, effort, and can be much more profitable to boot.
How do you actually sell something for so much?
The problem with selling such an expensive product or service is that it can be difficult to convince people of the merit of such a large purchase. When someone purchases a vehicle, they have a tangible product they can touch. When someone buys a thousand dollar ebook, they suddenly realize they just spent a lot of money on some knowledge.
Therefore, the more specific and authoritative your product is, the more likely you are to find someone who is willing to spend a large amount of money on it. With the ebook example, if the knowledge inside allows the customer to turn around and make a lot of money, then there is a good chance it will sell.
A lot of people do not know how to sell high price products through internet marketing, but remember, you really do not need every single person who views your page to buy your product. You just need a one percent conversion rate, which is not too hard with some effective marketing.